meat industry

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Happiness is a…wait, what?

Wednesday, February 24th, 2010

The meat industry has a history of making wise public relations decisions! (TotallyLooksLike.com)

Today I found out that apparently, the meat industry has a new slogan that they’re preparing to unveil:

Happiness is a Dead Animal

I swear I am not making this up.  In a time when people are more and more concerned about whether the animals they kill for food were treated in a humane fashion, the meat industry has come up a slogan that basically mocks everyone involved.   If this is the best they can come up with, I suggest–nay, I demand–that the industry use it as much as possible.

If the Ag industry wants to win the hearts of those who eat meat, why not show what changes you’re making to decrease animal suffering? Suggestions like this one only prove how nervous the industry is over animal rights campaigns. If only they realized that taking the “moral high ground” meant actually listening and enacting changes rather than weaving death and happiness into a rallying cry. (from VegDaily)

This is going to go over great.

The Voice of Agriculture?

Friday, February 5th, 2010

Fighting public opinion, tooth and nail

I’m not even quite sure where to start with this one. Apparently HSUS (Humane Society of the United States) has worked with a company called Sonic, which runs a chain of drive-in restaurants across the United States, to switch to cage-free eggs and pig meat from farms that don’t use gestation crates.

Here’s what the kind and loving folks at the Kansas Farm Bureau (“The Voice of Agriculture”) had to say in a letter to Sonic’s CEO:

When our members learned that the Humane Society of the United States was publicly applauding your decision to begin phasing in cage-free eggs and acquiring pork from facilities that do not use breeding hog gestation stalls, they were upset, to say the very least.

The letter goes on to describe HSUS as

a powerful, well-funded activist organization pursuing what most reasonable observers would consider an extreme anti-animal agenda.

Apparently wanting animals to be able to live with enough space so they can stand up, turn around, and stretch their limbs is “anti-animal.” Of course, in contrast they are saying that “farmers” who confine chickens in battery cages and keep animals indoors, on concrete floors, in crates that prevent them from turning around or engaging in pretty much anything normal pigs do, like rooting in the mud, searching for food, preparing their bed at night and so on, are “pro-animal.”

I’d say maybe “pro-meat” or “pro-suffering” or “pro-profit” but certainly not “pro-animal.” But what do I know? I only grew up around animals, spent a great deal of my life caring for animals, and have experienced animals being able to live with the freedom to be the animals they have evolved to be, not the animals that profit has forced them to be.

They see this small (and I mean tiny) step as a threat to the entire American way of life:

HSUS seeks to remove meat from our dinner tables, leather goods from our closets, animals from zoos and circuses and eventually – pets from our families.

Steve Baccus, the President of the Kansas Farm Bureau, writes of “thoughtful, common sense folks” but he doesn’t seem to realize that public opinion is really moving against the treatment of animals as “production units” who can treated in whatever manner as long as it is profitable.

He really just comes off as paranoid. Meeting these minimal animal welfare standards is a far cry from the horrific apocalypse that he is predicting. I mean, it’s not as if Sonic is switching their menu to vegan or making any real changes. Switching to cage-free eggs is a no-effort switch, since the same suppliers carry both kinds of eggs and the cost is basically the same. Conditions are only marginally better for cage-free hens.

If I lived in Kansas I would be asking my “Voice of Agriculture” why they aren’t on the leading edge of giving consumers what they want instead of making ridiculous claims about how “radical” the most conservative “animal rights” organization in the United States is. Businesses know that making these changes is viewed as positive by consumers, and they wouldn’t risk profits to make these changes. The Farm Bureau would do a better service to their members if they were paying attention to what consumers want instead of fighting change.

The meat industry doesn’t care about you or the animals

Wednesday, February 3rd, 2010

Pigs waiting to be auctioned

The more I learn about the industries that exploit animals to be used for food, the more I realize that there is simply no concern for the animals or even for the humans who consume the meat of those animals.

Erik Marcus linked me to an article Martha Rosenberg has just written about the drug ractopamine, which is used in pigs and cattle as they near slaughter to increase weight gain. Ractopamine was originally developed as an asthma medication, and there is no period of time when the animals are taken off of the drug before slaughter.

While researchers and scientists investigate the cause of our diabetes, obesity, asthma and ADHD epidemics, they should ask why the FDA approved a livestock drug banned in 160 nations and responsible for hyperactivity, muscle breakdown and 10 percent mortality in pigs, according to angry farmers who phoned the manufacturer.

The beta agonist ractopamine, a repartitioning agent that increases protein synthesis, was recruited for livestock use when researchers found the drug, used in asthma, made mice more muscular says Beef magazine.

But unlike the growth promoting antibiotics and hormones used in livestock which are withdrawn as the animal nears slaughter, ractopamine is started as the animal nears slaughter. (Source)

And this isn’t just a mild antibiotic. In fact, people are warned to wear gloves and masks if they might come in contact with it:

How does a drug marked, “Not for use in humans. Individuals with cardiovascular disease should exercise special caution to avoid exposure. Use protective clothing, impervious gloves, protective eye wear, and a NIOSH-approved dust mask” become “safe” in human food? With no washout period? (Source)

In the US, ractopamine is approved for use in pigs, cattle, and turkeys. But wait, you say, we wouldn’t allow a drug like this to be used in Canada! Sorry to disappoint, but Canada is on the same pharmaceutical train as the US, and the Canadian Food Inspection Agency has approved ractopamine use in pigs and cattle.

Roctopamine is known to cause increased stress in animals and increases the likelihood that animals will arrive as downers at the slaughterhouse. But, even if the death rate increases, the weight gains from the use of ractopamine are great enough that it’s a net benefit to the farmer.

But at a cost of increased suffering for all of the animals, not to mention increased human health risk. Since the drug is given to animals up to the point of being shipped off to slaughter, who knows how much ends up getting washed into groundwater or how much remains in the meat when it is sold?

What’s striking to me is that China and Taiwan have banned the use of ractopamine because of its health risks. They won’t even allow meat into the country that contains traces of the drug. in 2007 a shipment of pig meat from a slaughterhouse in Canada was found to contain ractopamine, and they banned all imports of meat from that slaughterhouse. When China and Taiwan, both countries that have slightly questionable records when it comes to human safety, prohibit the use of a drug because of its health risks, there must be something to it.

And how can you know if the meat you eat has ractopamine in it? Any conventionally raised pigs or cattle may be fed ractopamine. There is no requirement that the farm disclose the use of this drug. It certainly doesn’t make it onto any packaging. How then can anyone make an informed decisions about what (or who) they are eating?

Quite frankly, no matter how carefully we watch the animal exploitation industries (meat, eggs, and dairy included) they are focused on maximizing profit. And the interests of animals and consumers alike are just obstacles to overcome in pursuit of that profit.

Leaving someone out…

Wednesday, July 29th, 2009

I love reading the Chicken Farmers of Canada blog – largely because it really highlights the ways that agribusiness twists information by leaving vital pieces out.

Take the latest post, “A Visit to the Farm” for instance.

This post purports to be all about the author’s visit to a chicken farm. While she raves about how “clean” the barns are and how “the chickens looked pretty content to me” there is no actual evidence of this included in the post. What she does include is a picture of a field with a big hay roll.

Where's the chicken?

Where's the chicken?

If the barns are so nice and the chickens are so content and healthy, why not include a picture? What does hay have to do with chicken at all?

Industry spin – exploiting confusion, spreading misinformation

Saturday, July 25th, 2009
Who Stole Common Sense indeed

Who Stole Common Sense indeed

A couple of days ago a post by Chris Chinn appeared on the American Farm Bureau blog, entitled “Who Stole Common Sense“.

He goes into the whole idea of litigating to get warning labels on hotdogs because they contain additives that may cause cancer, as well as lawsuits relating to odours from intensive farms.

The point here isn’t to argue whether these lawsuits are valid – what I’d like to look at is the misinformation and spin presented in the post.

In his discussion of the hot dog lawsuit he writes:

This week I have read some crazy headlines in the media. They range from neighbors suing each other over livestock odors to an activist group wanting to put a warning label on hot dogs claiming processed meats contain nitrates which may cause cancer. But it doesn’t stop with a warning label; they want to sue the makers of hot dogs as well. Where has common sense gone in this country? It seems society is more concerned about suing people than feeding a growing population.

Our bodies create nitrates, and green leafy vegetables have more nitrates than processed meat products. Spinach has 85 times more nitrates than a hot dog. If we allow warning labels to be attached to hot dogs, will we also have warning labels on our vegetables as well? Where does it stop?

In this section he makes a mistake, confusing “nitrites” with “nitrates“. This is actually a common error, but has been reported correctly in all the news articles I could find about the lawsuit. While this may be a real mistake on his part, he hasn’t made an effort to correct that error in his post, even though I pointed it out in the comments.

Which leads me to think he may have deliberately made this error to create confusion around the issue? The point of his argument, that “green leafy vegetables have more nitrates than processed meat products” hinges on the error of confusing nitrates and nitrites. Leafy vegetables do not contain nitrites – they are added as a preservative to processed foods.

The second section, about residents of the towns where these large-scale intensive farms are located suing the farms for the smells caused by the farms, is framed in such a way that leaves out the important difference in number of animals per farm:

Suing neighbors over livestock odors is something our founding fathers would have probably laughed at. If livestock were being housed in an urban area, I can understand people being upset. Livestock barns are built in the country though, where livestock are supposed to be raised. If you move to the country, whether it was 30 years ago or last week, you should expect to smell the country air, which includes the odors created by livestock.

In one of these cases, the people suing were awarded $1.1 million. These are not cases of city folk moving out into the country. These are long-time residents forced to take action against the pollution of their land and air by industrial farms.

I grew up in the country, next door to a dairy farm, and we even had our own farm animals on our land. We smelled manure a bit a few times a year, when the farmers spread it on their fields. That is an expected countryside odor, but a sickening stench is more than anyone should have to bear.